Vallen Canada Announces New Logo Transition

Vallen Canada Announces New Logo Transition


With branches across the country and headquartered in Edmonton, Alberta Canada, Vallen Canada is one of the most experienced and innovative industrial goods and service suppliers in the country. Vallen has unrivalled proficiency in the business-to-business supply of Industrial MRO, Safety Products and Facilities Maintenance Products along with Technical Services.


Edmonton, AB, January 30, 2017 - Vallen Canada (part of Sonepar Canada Group) is pleased to announce a NEW logo transition.


In 2014, CenturyVallen completed a successful change to Vallen, with a fresh look and the tagline “Working Smart Starts Here”. In the same year, our sister company in the US, Hagemeyer North America (HNA) acquired IDG - a leader in integrated supply, creating a colossus in the segment. In October of 2016, the merger of HNA and IDG was completed and the decision was made to rebrand the combined company as Vallen. And Vallen Proveedora in Mexico elected to align their brand to become simply Vallen as well. While the name Vallen is common in all 3 countries, the look and logo is different from that used in Canada.

Ken Grieve, Director of Marketing states that “We have elected to align our look and logo to highlight our capabilities within North America and enhance our recognition. We will be transitioning to the new look over the balance of 2017”.

“The clear intent is to create a North American identity within the MRO, tools and safety segment with the Vallen brand within Sonepar- which is massively important for customers and vendors” While this logo is a change for Canada, our tagline remains the same and we gain a unified presence to the outside world” Guy Mersereau, president of Vallen Canada.


Sonepar is the world’s largest electrical distributor, privately-held, with over 45,000 associates, 2800 locations of 45 operating companies in 41 countries.


Vallen Canada is a member of the Sonepar Canada family, our mission is to provide our customers with the solutions they need to build and maintain a safe, healthy and productive workplace. It is our commitment to be “La Référence” for industrial and safety products and services in Canada.


Vallen (Canada) and Vallen Proveedora (Mexico) will remain as separate operations, alongside Vallen in the United States. The three operations are adopting the Vallen name and developing a new brand platform, with the goal of developing a more scalable, efficient and streamlined organization to better serve our customers.


For information about marketing and the Vallen Canada brand please contact Ken Grieve – Director of Marketing.


For more information about Vallen Canada please visit vallen.ca.


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